Hits, Clicks and Misses: The Traffic Exchange Experience

I just finished reading a very interesting book from a guy who I consider to be THE expert in Traffic Exchanges - Jon Olson.

His book is named Hits, Clicks and Misses: The Traffic Exchange Experience and is a combination of about 8 years of ideas, thoughts and tips taken from Jon's Hit Exchange News.

If you are using Traffic Exchanges this is a must read book.