Hits, Clicks and Misses: The Traffic Exchange Experience

I just finished reading a very interesting book from a guy who I consider to be THE expert in Traffic Exchanges - Jon Olson.

His book is named Hits, Clicks and Misses: The Traffic Exchange Experience and is a combination of about 8 years of ideas, thoughts and tips taken from Jon's Hit Exchange News.

If you are using Traffic Exchanges this is a must read book.

   

Affiliate Marketing Basics: Let’s Talk About Traffic

When you’re just getting starting in Affiliate Marketing, one of the most important things you need to learn about is traffic – specifically what it is and how to get it.

Why?

Because although it’s become somewhat of a cliche these days, the truth is, “the money is in the list” – but that means YOUR list, not the list of the people whose products you’re selling – at least not if you want to be successful.

Here’s why. As an affiliate, your job is to find people who want to buy the products you’re promoting, right? So to do that, you need to write an ad (or hire a copywriter to write it for you), and send people to a Website where they can buy the product.

BUT – there’s a serious problem with using this method. Do you see what it is?

Anywhere from 60 to 95% of the people you send to the sales page probably aren’t going to buy the first time.

1. Most people want to be certain that they’re making the right decision, so they usually need to see or hear from you between 5 to 12 times before making a buying decision.

2. If you’re paying for the ad and sending people to the seller’s Website, the ones who don’t buy disappear forever. (And neither you nor the seller will benefit.)

3. Of those who do buy, if you’re only sending them to the sales page, YOU still lose them forever because you have no way of knowing who they are.

Here’s the solution:

1. Write your ad and send prospects to a well-written squeeze page – YOUR squeeze page. (A squeeze page is a single page Website that has one purpose – to convince prospects to give you their contact information. Squeeze pages should be simple – no flash, no links, and if you use a graphic or photo, keep it simple and make sure it relates to the purpose of the page. How do you convince prospects to give you their contact information? By giving them information that is what they’re expecting to find and that’s useful to them. For example Turn Your Hobby into a Cash Machine)

2. Offer them an incentive to give you their contact information. (This could be a free report, a free newsletter, an audio or video product – just make sure it’s related to the niche or affiliate product.)

3. After they’ve opted in to your autoresponder, send them to your affiliate sales page.

4. Follow up with them on a regular basis – mixing good information, free bonuses from time to time and additional affiliate products.

Lather, rinse, repeat. (Once you’re making money from your first affiliate product, move on to the next and then the next and the next.)

The best thing about this is that you can set most of it up on your autoresponder, so you turn it into a “system” and it runs “almost” on autopilot. (There is NO SUCH THING as a business that runs 100% on autopilot – and don’t believe anyone who tells you differently.) Any business – real business – takes work and effort. But by setting this system up this way, your autoresponder does the majority of the work, and you will only need to do simple updates and make sure you keep fresh information flowing.

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The Pizza Plan

Do you have a road map for getting what you want from your business?

Most people don't.

One of the Internet Marketer I trust the most, Jon Olson, revealed the actual budget and business plan he used to go from just another struggling marketer to being the owner of a traffic exchange empire.

In this great e-book, he talks about...

* The Only Three Tools You Need For Success
* How to Create Profit Circles
* And How Do It For Less Money Than The Average
Person Spends on Junk Food

Grab your free copy of the Pizza Plan here;





PS. Once you get the Pizza Plan straight from the horse's mouth and see how powerful and life changing it is, you will want to share it with others. So, don't let the opportunity to rebrand it, slip away from you